Relentless Execution for Optimal Business Growth
GSD provides digital and operational consulting services with a results-driven mindset and a relentless focus on execution, to ensure you deliver your strategic goals to drive business performance by
getting sh*t done.
GSD Consulting Offering
- Digital marketing – GSD can help with all elements of your digital transformation. Think best in class strategy and planning around content, creative, user experience, improvements to an existing site, or new site development. If it’s digital marketing, GSD has done it and can help!
- Operational rigor – GSD expertise includes Chief of Staff tenure within the large scale Marketing organization at Dell. This experience brings a wealth of knowledge around succession planning, building mentor programs, developing process around reviews, team engagement, improving eNPS, and most importantly enablement and change management.
Get Digital Sh*t Done
- Existing site optimization
- Experience and conversion improvements
- Design opportunities
- New site development
- Digitizing your brand
- Creative & content development
- Digital strategy and roadmap planning
- 3/6/9 month plans, 2+ and 4+ year preparations, north star vision, BHAGs
- Digital evolution and innovation development
- MarTech roadmap, current/future innovation opportunities
- Content strategy and development
- How much, what type, gating strategy, refresh process
- Customer journey and UX optimization
- Areas of greatest opportunity, drop off, key conversion opportunities
- Testing strategy development
- Test & learn, A/B testing, research planning & execution
- Brand development
- Style guidelines
- Logo and Viz ID
Get Operational Sh*t Done
- Operational development, hygiene, enablement and change management
- Improving process, company comms, admin, meetings, everything to make the team more efficient and effective
- Team engagement
- Improving eNPS, mentorship programs, training & development
- Leadership and management engagement
- Training, review & performance process, succession planning, talent optimization
- Agile methodology adoption
- Implementation of full agile model, or agile ‘light,’ model for better efficiency
- Presentation support
- Development, proofing, critiquing, rehearsing
- The kitchen sink
- You tell me what you need, I’ll do the research, explore options and provide a recommendation
Sample Successes
Digital sh*t:
- Improved website attributed pipeline from 25% to 40% for a previous employer
- Developed and implemented a full digital strategy for a recent GSD client
- Managed large scale integration of B2C and B2B sites (following management of largest tech acquisition in history, circa 2016)
- Implemented site migrations from WordPress to Adobe Experience Manager
- Introduced multiple site changes to improve SEO indexing/positioning
Operational sh*t:
- Introduced and implemented the agile methodology to several organizations
- Created cross function leadership councils at multiple large scale organizations
- Increased organizations eNPS by 10 points within a 2,000 person Marketing organization
- Managed P&Ls of $20M to $200M, and led teams from 5 to 90 people
Client Testimonials
I've had the pleasure of knowing and working with Dina for nearly 10 years since we first crossed paths at Dell. Over the years, I've seen firsthand just how dedicated and passionate she is about delivering results
Most recently, I got the opportunity to work with Dina when we brought GSD in to support a critical digital transformation project aimed at enabling self-service across our marketing organisation as we move to a new digital platform.
Dina has been nothing short of amazing. Initially, she helped us tackle some tactical delivery challenges, but she didn’t stop there. Dina took it a step further, helping the team set a more strategic vision for the year ahead as we define what self-service means to us.
Dina is one of my favourite people to work with. Her commitment to the task at hand is unwavering, and she always goes above and beyond to ensure success. She’s quickly become an integral part of the team and has played a huge role in elevating the program.
If you’re looking for a partner who is strategic, hardworking, and a pleasure to collaborate with, I can highly recommend GSD Consulting!
James Gowers, Director, Web Marketing, Okta
I highly recommend Dina if you are looking to partner with a strategic digital leader who is adept at balancing near-term opportunities while establishing a longer-term vision. Acting as an extended member of our team, she defined our digital strategy, built a roadmap to deliver site performance improvements, mapped out a resource model to best support ongoing site optimization and management, and established a reporting framework to ensure our team was focusing on the right metrics. Dina truly knows how to "Get Sh*t Done", and I'd recommend her for any team needing a digital jumpstart.
Lucy Zarlengo (Moran), CMO, Employ inc.
Dina has been an invaluable partner to our team. She brings a wealth of digital knowledge and experience. Working as a true collaborator, she helped build a strategy bespoke to our specific organization and needs. Understanding that strategy is only as effective as what can be successfully executed, her guidance balanced long term goals, with short term resources. She’s also not afraid to roll up her sleeves, standing shoulder-to-shoulder with the team as we drive through execution. In a few short months, we were able to define, build and launch 4 new websites focused on optimizing the buyer journey. We couldn’t have moved mountains without her. I highly recommend Dina and GSD if you require any digital and performance strategy support.
Ivy Lee, VP Brand Marketing, Employ inc.
I can’t say enough about how much I loved working with GSD Consulting. Dina Gowar’s professional excellence is second to none. She dives in to learn the desired outcome, however, goes above and beyond to take the time to learn the personality, culture, and goals of the organization to take the project to the next level. She considers every detail possible and thoroughly executes to deliver an elevated finished project that we are all proud to share.
Jamie Petersen, Owner and Principal Designer, CPH Designs
About GSD Consulting
Dina Gowar has 25+ years experience working with and for some of the most iconic brands including Dell (12 years), Microsoft (5 years) and top NY and London agencies (8 years). The consistent thread that has run through all of her experience is an ability to ‘get sh*t done’. GSD Consulting was launched to fill the gap between intent and action and to support ambitious, action-orientated marketers who need to meet the rising demands and expectations placed upon them.
Dina has quantifiable and qualifiable measures of success, and brings a breadth (and depth) of digital experience and most of all a deep passion to (you guessed it) Get Sh*t Done!
In her free time she loves spending time with her family and friends (preferably while enjoying great food), being outdoors, and traveling (anywhere!). Currently the top of her bucket list is New Zealand, Kyoto and Alaska.
TL/DR: Dina thrives on getting sh*t done in the Digital and Operations space, producing great work & results, and working with positive, collaborative people. She loves to eat, travel and be with loved ones.
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